"one visual problem has infinite number of solutions; that many of them are valid; that solutions ought to derive from the subject matter; that the designer should therefore have no preconceived graphic style."
I have been working consistently in this approach, and it has not only lead to client's that are happy, but I too have felt very happy by the outcomes. Because in this approach there is least resistance, less or no ego, and more understanding and clarity to really create distinct and unique solutions.
Fletcher/Forbes/Gill were onto something. and GTF is one of my favorite design agency.
