LIVING BY DESIGN

Ambiguity and Perception.

I'm starting to think that to remove ambiguity and demonstrate clarity, visually, is the single most challenge for a graphic designer. There will always be people who will interpret everything, in spite of given rationale and meaning. Something will always look like something it is not. People's mood, current state-of-mind etc will have it's effects. But a good designer would know how to reduce that gap, if not completely make it go away (that is also possible).

Ambiguity and Perception are human qualities, the designer must learn to work with them intelligently, and not be threatened by it.