Sunday, June 06, 2010

Intelligence in Lifestyle

This is an example (and a lesson) in authenticity in graphic design that can be achieved by combining the old and the new in a fresh, exciting way. There is no need to be "old school", there is no need to be obsessed about the "new" either.

The result is truly contemporary.











from OpenStudio:

"Under the creative direction of Francesco Franchi, Intelligence in Lifestyle, an Italian magazine and supplement to the Il Sole 24 ORE newspaper, uses a strong structured grid and nicely combines illustration, logo design, typography and plenty of amazing info graphics."

and from Mark Porter:

"...a combination of influences from the classic magazines of the 1950s and 1960s, and the best of contemporary news design. It’s a wide-ranging magazine full of serious writing and reporting as well as softer lifestyle and feature content. They use very intense typography, infographics and some lavish photography to create a really unique magazine with tons of personality; it’s a bit like a kind of Monocle on steroids, but infinitely more exciting (and with a sense of humour)."



(images via Colorcubic and Francesco Franchi's Flickr)