Just type is not enough
So much of graphic communication now seems to be about type and typeset on grids, especially with grotesk sans-serifs like Helvetica. While Joseph-Müller Brockmann's visual communication methods have been applied successfully to Corporate Design, it has also become a stylistic trend since the last few years. There is a need to question why one should apply the standard 6 or 8 column grid and heveltica to every conceivable design project.
With the new A5 Series by Lars Müller Books and 'newspapers' from Unit Editions, some of the brilliant and relatively unknown designers' works are now been brought to our attention. It's time to stop and take notice.

