You erase your traces as designer by not asserting your own ideas. When the product synchronizes with its users, they feel as if they’ve found the product they were looking for all along. At that moment, the name of the designer of the product becomes irrelevant. I am not a celebrity designer, and I would not want people to enjoy the “signature” of myself as designer before enjoying my actual products. If users enjoy the products, the question of who designed them is relatively unimportant. Naturally, they may be curious about who designed it."
- Naoto Fukasawa (Interview - Dwell Magazine)
Reminds me of the chapter in the book 'Zen Mind, Beginner's Mind' about No Traces.
