Typography involves 'the selection of the right typeface, readability, order, the logical positioning of the components', as well as 'meticulous attention to detail'— a reminder of an oft-quoted remark by Rodin:
"It's the detail that makes the masterpiece"'.
...
Typography is not an art. Typography is not a science. Typography is a craft. A craft not in the sense of blindly following some poorly understood rules, but rather in the sense of the precise application of tried and tested experience. The typographer must know how the book will read, what purpose it serves, in order to develop it's concept. The typographer is as little responsible for the content of the book as is the interior designer for the thoughts of the person who sits on the chair he designed. The chair must be comfortable and sufficiently robust — no more than that.
From the book - Detail in Typography
