To put together logos and identity systems that are conceived and designed in way that they fully satisfy the emotional, cultural as well as the functional aspects. It is necessary to look into those exceptional identities now, to see how their designers might have imagined them, and approached them.
It is not a surprise that much of the great works are works done in the past. But I have found identities designed in contemporary times, that strike me as unique. This makes me want to look for more examples. I have tried to put forward my thoughts about them, but there is really no need for a lot of explanation. These works speak for themselves. The sense they they have been carefully crafted with precision and detail, is evident and also self explanatory.
And lastly, as Paul Rand said in his interview -
"...a logo could be anything, but it has to be recognizable."
