I have been thinking about my approach to visual communication, especially in designing identities (what it should or should not be) and that has taken me towards finding authentic, and sincere expressions.
Here's an example I found where a visual communication is expressed through authenticity, and at the same time fully satisfied the practical and the functional requirements.
The identity for Abu Dhabi Culture & Heritage (designed by The Brand Union).
Eastern cultures need to embrace such approach to their visual communication, by working within their own visual vocabulary.
